WHAT IS DIGITAL ADVERTISING?

Digital advertising refers to the practice of using digital channels such as websites, social media, search engines, mobile apps, and other digital platforms to promote products, services, or brands.

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Digital advertising can take various forms, such as display ads, search ads, video ads, social media ads, native ads, and more.

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One of the benefits of digital advertising is that it offers targeting capabilities that allow advertisers to reach specific audiences based on demographic, geographic, psychographic, and behavioral data. This enables advertisers to create more personalized and relevant advertising messages, which can lead to higher engagement rates and better return on investment (ROI).

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Digital advertising is often used as part of a broader digital marketing strategy, which may also include activities such as search engine optimization (SEO), content marketing, email marketing, and social media marketing.

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